-
How Brands Use Design & Marketing to Control Your Mind
Get your Ekster wallet @ https://shop.ekster.com/designtheory & get 25% off with code "DESIGN" at checkout!
Become a patron of my channel: https://www.patreon.com/JohnMauriello
Sign up to learn more about the design book that we're going to publish: https://www.studioello.com/mail
Buy the books I used to research this video. I HIGHLY RECOMMEND ALL OF THEM. "Influence" was my favorite, though:
"Influence" by Robert Cialdini: https://amzn.to/3PPOYOj
"Alchemy" by Rory Sutherland: https://amzn.to/3JRVgJq
"The Brand Gap" by Marty Neumeier: https://amzn.to/44dx9gB
Check out my online industrial design course, Form Fundamentals: https://bit.ly/335vsqO
Join my discord channel: https://discord.gg/hFw55nh
Follow me on Twitter: https://twitter.com/john_mauriello
Follow my Instagram: https://www...
published: 12 Jul 2023
-
Oh Sh*t, Tucker Just DESTROYED The Bidens
As the Biden’s business revelations continue to emerge, Tucker Carlson speaks to Hunter’s former business partner who says it's 'categorically FALSE' to say Joe didn't know about his son Hunter's business deals – contradicting past comments made by the president, who said that he never spoke with his son about business dealings. So, at a time when Trump is being indicted yet again, are things starting to unravel for Joe Biden?
#tuckercarlson #joebiden #hunterbiden #corruption #donaldtrump
--------------------------------------------------------------------------------------------------------------------------
WATCH me LIVE weekdays on Rumble: https://bit.ly/russellbrand-rumble
published: 08 Aug 2023
-
I Overcomplicated Famous Brands
💻 Private Internet Access: 83% OFF + 4 Months Free at https://www.piavpn.com/Brandon
My Assets are from Adobe Stock ► https://bit.ly/AdobeStockTrial
Tools Used ► Adobe CC : https://bit.ly/AdobeCCLink
The Process
---------------------
In this video I use Adobe Photoshop CC to redesign 3 popular Package Designs from famous brands and make them more complex. I used a variety of skills including: Logo Design, Illustration, Photobashing, and Painting to create unique designs.
I had a ton of fun making this one!
Find Me Here
---------------------
Discord: https://discord.gg/designisland
Instagram: @thebrandonshepherd
Twitter: @bransshep
(Some of the links above are affiliate links, meaning at no additional cost to you, I will earn a commission if you click through and make a purchase.)
published: 02 Jun 2023
-
How are luxury brands beating the cost of living crisis? | Business Beyond
The biggest names in luxury are doing great business. The firm behind Louis Vuitton, LVMH, is Europe’s most valuable corporation and its CEO the continent’s richest person. But how long can the post-pandemic luxury boom last? With the help of experts and industry insiders, we look at the markets for luxury goods, cars, jets and real estate and investigate where they are going.
Subscribe: https://www.youtube.com/user/deutschewelleenglish?sub_confirmation=1
For more news go to: http://www.dw.com/en/
Follow DW on social media:
►Facebook: https://www.facebook.com/deutschewellenews/
►Twitter: https://twitter.com/dwnews
►Instagram: https://www.instagram.com/dwnews
►Twitch: https://www.twitch.tv/dwnews_hangout
Für Videos in deutscher Sprache besuchen Sie: https://www.youtube.com/dwdeutsch
#lux...
published: 16 Jun 2023
-
China's Catastrophic Manufacturing Crisis, Companies are Running Out of CCP's China
Sign up for FREE Geopolitics Newsletter: https://www.globalrecaps.com/subscribe
Learn how to make money from youtube - https://basicsschool.com/
Why I Blur my Videos (Full Story) https://youtu.be/2fMgEs1AdVM
Sign up for FREE Global News Newsletter: https://rebrand.ly/GlobalRecaps
Watch Uncensored videos & Support the channel on Patreon: https://www.patreon.com/businessbasicsyt
Facebook: https://www.facebook.com/businessbasics1
Twitter: https://twitter.com/businessbasiics
Get New Merch: https://www.businessbasics.shop/
Join this channel to get access to perks:
https://www.youtube.com/channel/UCfWNZIJkm268rLO_yeRlcww/join
China Military Drills: CCP is Scared About Invading Taiwan
⚠️Webull: 5 x Free Stocks: https://a.webull.com/i/BusinessBasics
Mutiny in China: Why CCP Won'...
published: 13 Jun 2023
-
Designing a Brand Identity in 1 DAY? 👌🏼
Sponsored by Squarespace! 10% OFF code: PATERSON
http://www.squarespace.com/williampaterson
🟪 Brand Guidelines Template: https://assets4d.com/products/brand-guidelines-template-vol1
Will Paterson: https://linktr.ee/willpaterson
Designing a visual brand identity normally takes weeks for me to complete! I like to show my entire process to show you the overall journey from concept to execution. If you enjoy logo design and brand identity design videos then feel free to check out this video here: https://youtu.be/fDueDamSja0
In this video, I'll share how I designed the Tasty Trove brand identity in 1 day. This includes everything from logo design to colour scheme selection to brand visuals. Watch and learn!
If there's anything you would like me to cover in a video, then let me know by com...
published: 14 Jul 2023
-
แบรนด์ซุปไก่สกัด ราคาลด คุณภาพน่าเลิฟ เจมีไนน์ โฟร์ท คอนเฟิร์ม! #ไม่ไหวบอกแบรนด์
มัมหมีคร้าบบบ เจมเจมกับโฟ้ดโฟ้ดคอนเฟิร์ม! แบรนด์ราคาถูกลง แต่คุณภาพเน้นๆ เหมือนเดิม เฉพาะขนาด 42มล. และ 70มล. เติมพลังได้ทุกวันแบบสบายกระเป๋า! #ไม่ไหวบอกแบรนด์ #แบรนด์ซุปไก่สกัด
published: 28 Jun 2023
-
How Apple and Nike have branded your brain | Your Brain on Money | Big Think
How Apple and Nike have branded your brain
Watch the newest video from Big Think: https://bigth.ink/NewVideo
Learn skills from the world's top minds at Big Think Edge: https://bigth.ink/Edge
----------------------------------------------------------------------------------
Powerful branding can not only change how you feel about a company, it can actually change how your brain is wired.
"We love to think of ourselves as rational. That's not how it works," says UPenn professor Americus Reed II about our habits (both conscious and subconscious) of paying more for items based primarily on the brand name. Effective marketing causes the consumer to link brands like Apple and Nike with their own identity, and that strong attachment goes deeper than receipts.
Using MRI, professor and neurosc...
published: 27 Jul 2021
-
The MOST UNDERRATED Clothing Brands Right Now
Squarespace: https://squarespace.com/timdessaint
Use code “TIMDESSAINT” to save 10% on your first purchase of a website or domain.
Brands mentioned:
1. Merely Made: https://bit.ly/3Y1i9OY
2. Abercrombie & Fitch: https://bit.ly/41bPn11
3. Our Legacy: https://c.klarna.com/al/8ffW/
4. Colorful Standard: https://bit.ly/3KMlbUf
5. King & Tuckfield: https://c.klarna.com/al/8ffY/
6. Lemaire: https://c.klarna.com/al/8ffc/
—
Music downloaded from Epidemic Sound: http://share.epidemicsound.com/tgVQ8
—
Shot with:
- Canon EOS R6: https://amzn.to/3AGD4OA
- Canon RF 24-70mm F2.8 L IS USM Lens: https://amzn.to/3U2r6FJ
—
FTC: This video is sponsored by Squarespace. Some of the links above are affiliate links, meaning that I will earn a small percentage of sales when you click through and make a pur...
published: 02 Mar 2023
-
How to create a great brand name | Jonathan Bell
Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name.
TEDArchive presents previously unpublished talks from TED conferences.
Enjoy this unedited talk by Jonathan Bell.
Filmed at TEDUniversity in 2016.
published: 14 Dec 2016
40:26
How Brands Use Design & Marketing to Control Your Mind
Get your Ekster wallet @ https://shop.ekster.com/designtheory & get 25% off with code "DESIGN" at checkout!
Become a patron of my channel: https://www.patreon.c...
Get your Ekster wallet @ https://shop.ekster.com/designtheory & get 25% off with code "DESIGN" at checkout!
Become a patron of my channel: https://www.patreon.com/JohnMauriello
Sign up to learn more about the design book that we're going to publish: https://www.studioello.com/mail
Buy the books I used to research this video. I HIGHLY RECOMMEND ALL OF THEM. "Influence" was my favorite, though:
"Influence" by Robert Cialdini: https://amzn.to/3PPOYOj
"Alchemy" by Rory Sutherland: https://amzn.to/3JRVgJq
"The Brand Gap" by Marty Neumeier: https://amzn.to/44dx9gB
Check out my online industrial design course, Form Fundamentals: https://bit.ly/335vsqO
Join my discord channel: https://discord.gg/hFw55nh
Follow me on Twitter: https://twitter.com/john_mauriello
Follow my Instagram: https://www.instagram.com/mauriellodesign/
Follow me on LinkedIn: https://www.linkedin.com/in/mauriellojohn/
As we navigate through the world, we are constantly being influenced by subtle design tactics that most of us aren't even aware of. These branding tactics can be found everywhere - in the layout of your favorite store, the colors of a pop-up ad, or even the design of your favorite app. But it's not just about understanding these principles. It's about considering the ethics behind their use, questioning the motives, and equipping ourselves to recognize and resist manipulation.
Editing by Brad Heath: https://twitter.com/brad_heath_
Big shout out to Marc Levinson and Kyle Dexheimer for reading over my script and giving feedback on it!
All content directed and written by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.
Time stamps:
0:00 Intro
1:08 BS Continuum
1:38 Information Asymmetry (example from Rory Sutherland's book "Alchemy")
3:29 Emotional Alchemy (example from Rory Sutherland's book "Alchemy")
4:56 Tropical Storm: Visual Signaling
7:30 Seller Reputation & Trustworthiness (Sephora example and some other packaging examples from Rory Sutherland's book "Alchemy")
9:20 Category 1: The Debt of Kindness (Reciprocity as described in Cialdini's book "Influence". Envelope example is from Sutherland's book "Alchemy")
11:41 Category 2: Follow the Herd (Social Proof as described in Cialdini's book "Influence")
14:58 Ekster
15:57 Category 3: Obey Authority (Credibility as described in Cialdini's book "Influence")
18:58 Category 4: The Deception of Exclusivity (Scarcity as described in Cialdini's book "Influence")
22:41 Category 5: Misguided Loyalty (Unity as described in Cialdini's book "Influence")
28:40 Brutally Honest Manipulation
31:43 Creating Meaning
33:32 Education vs Manipulation
36:58 What's the Most Manipulative Brand?
(featured at around the 37 min mark) Hall of the Mountain King by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/
https://wn.com/How_Brands_Use_Design_Marketing_To_Control_Your_Mind
Get your Ekster wallet @ https://shop.ekster.com/designtheory & get 25% off with code "DESIGN" at checkout!
Become a patron of my channel: https://www.patreon.com/JohnMauriello
Sign up to learn more about the design book that we're going to publish: https://www.studioello.com/mail
Buy the books I used to research this video. I HIGHLY RECOMMEND ALL OF THEM. "Influence" was my favorite, though:
"Influence" by Robert Cialdini: https://amzn.to/3PPOYOj
"Alchemy" by Rory Sutherland: https://amzn.to/3JRVgJq
"The Brand Gap" by Marty Neumeier: https://amzn.to/44dx9gB
Check out my online industrial design course, Form Fundamentals: https://bit.ly/335vsqO
Join my discord channel: https://discord.gg/hFw55nh
Follow me on Twitter: https://twitter.com/john_mauriello
Follow my Instagram: https://www.instagram.com/mauriellodesign/
Follow me on LinkedIn: https://www.linkedin.com/in/mauriellojohn/
As we navigate through the world, we are constantly being influenced by subtle design tactics that most of us aren't even aware of. These branding tactics can be found everywhere - in the layout of your favorite store, the colors of a pop-up ad, or even the design of your favorite app. But it's not just about understanding these principles. It's about considering the ethics behind their use, questioning the motives, and equipping ourselves to recognize and resist manipulation.
Editing by Brad Heath: https://twitter.com/brad_heath_
Big shout out to Marc Levinson and Kyle Dexheimer for reading over my script and giving feedback on it!
All content directed and written by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.
Time stamps:
0:00 Intro
1:08 BS Continuum
1:38 Information Asymmetry (example from Rory Sutherland's book "Alchemy")
3:29 Emotional Alchemy (example from Rory Sutherland's book "Alchemy")
4:56 Tropical Storm: Visual Signaling
7:30 Seller Reputation & Trustworthiness (Sephora example and some other packaging examples from Rory Sutherland's book "Alchemy")
9:20 Category 1: The Debt of Kindness (Reciprocity as described in Cialdini's book "Influence". Envelope example is from Sutherland's book "Alchemy")
11:41 Category 2: Follow the Herd (Social Proof as described in Cialdini's book "Influence")
14:58 Ekster
15:57 Category 3: Obey Authority (Credibility as described in Cialdini's book "Influence")
18:58 Category 4: The Deception of Exclusivity (Scarcity as described in Cialdini's book "Influence")
22:41 Category 5: Misguided Loyalty (Unity as described in Cialdini's book "Influence")
28:40 Brutally Honest Manipulation
31:43 Creating Meaning
33:32 Education vs Manipulation
36:58 What's the Most Manipulative Brand?
(featured at around the 37 min mark) Hall of the Mountain King by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/
- published: 12 Jul 2023
- views: 1848541
17:05
Oh Sh*t, Tucker Just DESTROYED The Bidens
As the Biden’s business revelations continue to emerge, Tucker Carlson speaks to Hunter’s former business partner who says it's 'categorically FALSE' to say Joe...
As the Biden’s business revelations continue to emerge, Tucker Carlson speaks to Hunter’s former business partner who says it's 'categorically FALSE' to say Joe didn't know about his son Hunter's business deals – contradicting past comments made by the president, who said that he never spoke with his son about business dealings. So, at a time when Trump is being indicted yet again, are things starting to unravel for Joe Biden?
#tuckercarlson #joebiden #hunterbiden #corruption #donaldtrump
--------------------------------------------------------------------------------------------------------------------------
WATCH me LIVE weekdays on Rumble: https://bit.ly/russellbrand-rumble
https://wn.com/Oh_Sh_T,_Tucker_Just_Destroyed_The_Bidens
As the Biden’s business revelations continue to emerge, Tucker Carlson speaks to Hunter’s former business partner who says it's 'categorically FALSE' to say Joe didn't know about his son Hunter's business deals – contradicting past comments made by the president, who said that he never spoke with his son about business dealings. So, at a time when Trump is being indicted yet again, are things starting to unravel for Joe Biden?
#tuckercarlson #joebiden #hunterbiden #corruption #donaldtrump
--------------------------------------------------------------------------------------------------------------------------
WATCH me LIVE weekdays on Rumble: https://bit.ly/russellbrand-rumble
- published: 08 Aug 2023
- views: 264783
11:19
I Overcomplicated Famous Brands
💻 Private Internet Access: 83% OFF + 4 Months Free at https://www.piavpn.com/Brandon
My Assets are from Adobe Stock ► https://bit.ly/AdobeStockTrial
Tools Us...
💻 Private Internet Access: 83% OFF + 4 Months Free at https://www.piavpn.com/Brandon
My Assets are from Adobe Stock ► https://bit.ly/AdobeStockTrial
Tools Used ► Adobe CC : https://bit.ly/AdobeCCLink
The Process
---------------------
In this video I use Adobe Photoshop CC to redesign 3 popular Package Designs from famous brands and make them more complex. I used a variety of skills including: Logo Design, Illustration, Photobashing, and Painting to create unique designs.
I had a ton of fun making this one!
Find Me Here
---------------------
Discord: https://discord.gg/designisland
Instagram: @thebrandonshepherd
Twitter: @bransshep
(Some of the links above are affiliate links, meaning at no additional cost to you, I will earn a commission if you click through and make a purchase.)
https://wn.com/I_Overcomplicated_Famous_Brands
💻 Private Internet Access: 83% OFF + 4 Months Free at https://www.piavpn.com/Brandon
My Assets are from Adobe Stock ► https://bit.ly/AdobeStockTrial
Tools Used ► Adobe CC : https://bit.ly/AdobeCCLink
The Process
---------------------
In this video I use Adobe Photoshop CC to redesign 3 popular Package Designs from famous brands and make them more complex. I used a variety of skills including: Logo Design, Illustration, Photobashing, and Painting to create unique designs.
I had a ton of fun making this one!
Find Me Here
---------------------
Discord: https://discord.gg/designisland
Instagram: @thebrandonshepherd
Twitter: @bransshep
(Some of the links above are affiliate links, meaning at no additional cost to you, I will earn a commission if you click through and make a purchase.)
- published: 02 Jun 2023
- views: 5465330
17:21
How are luxury brands beating the cost of living crisis? | Business Beyond
The biggest names in luxury are doing great business. The firm behind Louis Vuitton, LVMH, is Europe’s most valuable corporation and its CEO the continent’s ric...
The biggest names in luxury are doing great business. The firm behind Louis Vuitton, LVMH, is Europe’s most valuable corporation and its CEO the continent’s richest person. But how long can the post-pandemic luxury boom last? With the help of experts and industry insiders, we look at the markets for luxury goods, cars, jets and real estate and investigate where they are going.
Subscribe: https://www.youtube.com/user/deutschewelleenglish?sub_confirmation=1
For more news go to: http://www.dw.com/en/
Follow DW on social media:
►Facebook: https://www.facebook.com/deutschewellenews/
►Twitter: https://twitter.com/dwnews
►Instagram: https://www.instagram.com/dwnews
►Twitch: https://www.twitch.tv/dwnews_hangout
Für Videos in deutscher Sprache besuchen Sie: https://www.youtube.com/dwdeutsch
#luxury #business #costofliving
https://wn.com/How_Are_Luxury_Brands_Beating_The_Cost_Of_Living_Crisis_|_Business_Beyond
The biggest names in luxury are doing great business. The firm behind Louis Vuitton, LVMH, is Europe’s most valuable corporation and its CEO the continent’s richest person. But how long can the post-pandemic luxury boom last? With the help of experts and industry insiders, we look at the markets for luxury goods, cars, jets and real estate and investigate where they are going.
Subscribe: https://www.youtube.com/user/deutschewelleenglish?sub_confirmation=1
For more news go to: http://www.dw.com/en/
Follow DW on social media:
►Facebook: https://www.facebook.com/deutschewellenews/
►Twitter: https://twitter.com/dwnews
►Instagram: https://www.instagram.com/dwnews
►Twitch: https://www.twitch.tv/dwnews_hangout
Für Videos in deutscher Sprache besuchen Sie: https://www.youtube.com/dwdeutsch
#luxury #business #costofliving
- published: 16 Jun 2023
- views: 779656
46:45
China's Catastrophic Manufacturing Crisis, Companies are Running Out of CCP's China
Sign up for FREE Geopolitics Newsletter: https://www.globalrecaps.com/subscribe
Learn how to make money from youtube - https://basicsschool.com/
Why I Blur ...
Sign up for FREE Geopolitics Newsletter: https://www.globalrecaps.com/subscribe
Learn how to make money from youtube - https://basicsschool.com/
Why I Blur my Videos (Full Story) https://youtu.be/2fMgEs1AdVM
Sign up for FREE Global News Newsletter: https://rebrand.ly/GlobalRecaps
Watch Uncensored videos & Support the channel on Patreon: https://www.patreon.com/businessbasicsyt
Facebook: https://www.facebook.com/businessbasics1
Twitter: https://twitter.com/businessbasiics
Get New Merch: https://www.businessbasics.shop/
Join this channel to get access to perks:
https://www.youtube.com/channel/UCfWNZIJkm268rLO_yeRlcww/join
China Military Drills: CCP is Scared About Invading Taiwan
⚠️Webull: 5 x Free Stocks: https://a.webull.com/i/BusinessBasics
Mutiny in China: Why CCP Won't Invade Taiwan
Investing For Beginners | Learn Investing (Free Course)
https://youtu.be/GCg7joUeU-k
Passive Income: How To Retire Early Through Passive Income!
https://youtu.be/LyF89paHkSM
How you can focus like Warren Buffett? (2020)
https://youtu.be/TLAJkTHfMSo
some links above are affiliate links
All materials in these videos are used for educational purposes and fall within the guidelines of fair use. No copyright infringement intended. If you are or represent the copyright owner of materials used in this video and have a problem with the use of said material, please send me an email, businessbasicsyt@gmail.com , and we can sort it out.
DISCLAIMER: All of my investment strategies are based on my own opinions alone and are only done for entertainment purposes. If you are watching my videos, please Don't take any of this content as guidance for buying or selling any type of investment or security. I am not a financial advisor and anything said on this YouTube channel should not be seen as financial advice. Please keep in mind that there are a lot of risks associated with investing in the stock market so do your own research and due diligence before making any investment decisions.
https://wn.com/China's_Catastrophic_Manufacturing_Crisis,_Companies_Are_Running_Out_Of_Ccp's_China
Sign up for FREE Geopolitics Newsletter: https://www.globalrecaps.com/subscribe
Learn how to make money from youtube - https://basicsschool.com/
Why I Blur my Videos (Full Story) https://youtu.be/2fMgEs1AdVM
Sign up for FREE Global News Newsletter: https://rebrand.ly/GlobalRecaps
Watch Uncensored videos & Support the channel on Patreon: https://www.patreon.com/businessbasicsyt
Facebook: https://www.facebook.com/businessbasics1
Twitter: https://twitter.com/businessbasiics
Get New Merch: https://www.businessbasics.shop/
Join this channel to get access to perks:
https://www.youtube.com/channel/UCfWNZIJkm268rLO_yeRlcww/join
China Military Drills: CCP is Scared About Invading Taiwan
⚠️Webull: 5 x Free Stocks: https://a.webull.com/i/BusinessBasics
Mutiny in China: Why CCP Won't Invade Taiwan
Investing For Beginners | Learn Investing (Free Course)
https://youtu.be/GCg7joUeU-k
Passive Income: How To Retire Early Through Passive Income!
https://youtu.be/LyF89paHkSM
How you can focus like Warren Buffett? (2020)
https://youtu.be/TLAJkTHfMSo
some links above are affiliate links
All materials in these videos are used for educational purposes and fall within the guidelines of fair use. No copyright infringement intended. If you are or represent the copyright owner of materials used in this video and have a problem with the use of said material, please send me an email, businessbasicsyt@gmail.com , and we can sort it out.
DISCLAIMER: All of my investment strategies are based on my own opinions alone and are only done for entertainment purposes. If you are watching my videos, please Don't take any of this content as guidance for buying or selling any type of investment or security. I am not a financial advisor and anything said on this YouTube channel should not be seen as financial advice. Please keep in mind that there are a lot of risks associated with investing in the stock market so do your own research and due diligence before making any investment decisions.
- published: 13 Jun 2023
- views: 3093936
14:23
Designing a Brand Identity in 1 DAY? 👌🏼
Sponsored by Squarespace! 10% OFF code: PATERSON
http://www.squarespace.com/williampaterson
🟪 Brand Guidelines Template: https://assets4d.com/products/brand-gu...
Sponsored by Squarespace! 10% OFF code: PATERSON
http://www.squarespace.com/williampaterson
🟪 Brand Guidelines Template: https://assets4d.com/products/brand-guidelines-template-vol1
Will Paterson: https://linktr.ee/willpaterson
Designing a visual brand identity normally takes weeks for me to complete! I like to show my entire process to show you the overall journey from concept to execution. If you enjoy logo design and brand identity design videos then feel free to check out this video here: https://youtu.be/fDueDamSja0
In this video, I'll share how I designed the Tasty Trove brand identity in 1 day. This includes everything from logo design to colour scheme selection to brand visuals. Watch and learn!
If there's anything you would like me to cover in a video, then let me know by commenting down below!
Will Paterson: https://linktr.ee/willpaterson
Take a look at our store for awesome design resources! https://assets4d.com
Join the Reddit crew: https://www.reddit.com/r/WillPatersonDesign/
Become a member: https://www.youtube.com/channel/UCIp9sEZiv36cDG7cEnrVU7Q/join
If you would like me to design your logo and company branding, please check out my website for more information! https://www.willpaterson.design
https://wn.com/Designing_A_Brand_Identity_In_1_Day_👌🏼
Sponsored by Squarespace! 10% OFF code: PATERSON
http://www.squarespace.com/williampaterson
🟪 Brand Guidelines Template: https://assets4d.com/products/brand-guidelines-template-vol1
Will Paterson: https://linktr.ee/willpaterson
Designing a visual brand identity normally takes weeks for me to complete! I like to show my entire process to show you the overall journey from concept to execution. If you enjoy logo design and brand identity design videos then feel free to check out this video here: https://youtu.be/fDueDamSja0
In this video, I'll share how I designed the Tasty Trove brand identity in 1 day. This includes everything from logo design to colour scheme selection to brand visuals. Watch and learn!
If there's anything you would like me to cover in a video, then let me know by commenting down below!
Will Paterson: https://linktr.ee/willpaterson
Take a look at our store for awesome design resources! https://assets4d.com
Join the Reddit crew: https://www.reddit.com/r/WillPatersonDesign/
Become a member: https://www.youtube.com/channel/UCIp9sEZiv36cDG7cEnrVU7Q/join
If you would like me to design your logo and company branding, please check out my website for more information! https://www.willpaterson.design
- published: 14 Jul 2023
- views: 43331
0:15
แบรนด์ซุปไก่สกัด ราคาลด คุณภาพน่าเลิฟ เจมีไนน์ โฟร์ท คอนเฟิร์ม! #ไม่ไหวบอกแบรนด์
มัมหมีคร้าบบบ เจมเจมกับโฟ้ดโฟ้ดคอนเฟิร์ม! แบรนด์ราคาถูกลง แต่คุณภาพเน้นๆ เหมือนเดิม เฉพาะขนาด 42มล. และ 70มล. เติมพลังได้ทุกวันแบบสบายกระเป๋า! #ไม่ไหวบอกแบรนด์ ...
มัมหมีคร้าบบบ เจมเจมกับโฟ้ดโฟ้ดคอนเฟิร์ม! แบรนด์ราคาถูกลง แต่คุณภาพเน้นๆ เหมือนเดิม เฉพาะขนาด 42มล. และ 70มล. เติมพลังได้ทุกวันแบบสบายกระเป๋า! #ไม่ไหวบอกแบรนด์ #แบรนด์ซุปไก่สกัด
https://wn.com/แบรนด์ซุปไก่สกัด_ราคาลด_คุณภาพน่าเลิฟ_เจมีไนน์_โฟร์ท_คอนเฟิร์ม_ไม่ไหวบอกแบรนด์
มัมหมีคร้าบบบ เจมเจมกับโฟ้ดโฟ้ดคอนเฟิร์ม! แบรนด์ราคาถูกลง แต่คุณภาพเน้นๆ เหมือนเดิม เฉพาะขนาด 42มล. และ 70มล. เติมพลังได้ทุกวันแบบสบายกระเป๋า! #ไม่ไหวบอกแบรนด์ #แบรนด์ซุปไก่สกัด
- published: 28 Jun 2023
- views: 21513439
5:35
How Apple and Nike have branded your brain | Your Brain on Money | Big Think
How Apple and Nike have branded your brain
Watch the newest video from Big Think: https://bigth.ink/NewVideo
Learn skills from the world's top minds at Big Th...
How Apple and Nike have branded your brain
Watch the newest video from Big Think: https://bigth.ink/NewVideo
Learn skills from the world's top minds at Big Think Edge: https://bigth.ink/Edge
----------------------------------------------------------------------------------
Powerful branding can not only change how you feel about a company, it can actually change how your brain is wired.
"We love to think of ourselves as rational. That's not how it works," says UPenn professor Americus Reed II about our habits (both conscious and subconscious) of paying more for items based primarily on the brand name. Effective marketing causes the consumer to link brands like Apple and Nike with their own identity, and that strong attachment goes deeper than receipts.
Using MRI, professor and neuroscientist Michael Platt and his team were able to see this at play. When reacting to good or bad news about the brand, Samsung users didn't have positive or negative brain responses, yet they did have "reverse empathy" for bad news about Apple. Meanwhile, Apple users showed a "brain empathy response for Apple that was exactly what you'd see in the way you would respond to somebody in your family."
----------------------------------------------------------------------------------
TRANSCRIPT:
NARRATOR: Coke is just soda. Tylenol is just acetaminophen. And Levi's are just jeans. Yet consumers go out of their way to select these specific brands over others.
AMERICUS REED II: An economist would say,"How is this possible, that a rational consumer would be willing to pay more for exactly the same thing?" We love to think about ourselves as rational. That's not how it works.
A very famous study done by colleagues at Duke University flashed either the Apple logo or the IBM logo to two randomized groups of participants.
NARRATOR: The study found that after being subliminally exposed to the Apple logo, compared to when you'd been exposed to the IBM logo, participants performed better on creative tasks.
AMERICUS REED II: And the argument is that Apple has been telling you this story over and over again, that Apple is the brand for hip, cool, fun, creative people.
NARRATOR: This is the true power of brands. They can influence our behavior in ways that extend way beyond the point of sale. So to what degree can the influence of brands wreak havoc on our ability to make rational spending decisions? This is your brain on money.
This is Americus Reed. He studies identity and marketing at the University of Pennsylvania.
AMERICUS REED II: When I make choices about different brands, I'm choosing to create an identity. When I put that shirt on, when I put those shoes on, those jeans, that hat, someone is going to form an impression about what I'm about. So if I'm choosing Nike over Under Armour, I'm choosing a kind of different way to express affiliation with sport.
The Nike thing is about performance. The Under Armour thing is about the underdog. I have to choose which of these different conceptual pathways is most consistent with where I am in my life.
NARRATOR: And once a consumer makes that choice, their relationship with a brand can deepen to the point where they identify with that brand like family. And once you identify with a brand, it can shape the way you behave.
AMERICUS REED II: And it's really interesting because they will also, if someone talks bad about that product, brand, or service, they will be the first to go out and defend. Why? Because an attack on the brand is an attack on themselves.
NARRATOR: Michael Platt is a professor of neuroscience, marketing, and psychology whose research demonstrates how our perception of brands influences our decisions.
MICHAEL PLATT: There's an idea in marketing, which is that we relate to brands in the same way we relate to people. It's like, "I love this brand," or, "I hate this brand." Of course, what people say can often be different from what's really going on in their heads.
So we thought, "Well, why don't we just ask the brain directly?"
NARRATOR: Michael and his team observed the brains of iPhone users and Samsung Galaxy users with an MRI machine while they heard good, bad, and neutral news about Apple and Samsung.
MICHAEL PLATT: Apple customers showed a brain empathy response toward Apple that was exactly what you'd see in the way you would respond to somebody in your own family.
NARRATOR: Strangely, Samsung users didn't have any positive or negative responses when good or bad news was released about their brand. The only evidence that Samsung users showed was reverse empathy for Apple news. Meaning if the Apple headline was negative, their brain reflected a positive response.
MICHAEL PLATT: You know, it really shows us that Apple has completely defined the market here. Samsung customers, it seems, from their brain data, are only buying Samsung...
To read the full transcript, please visit https://bigthink.com/singleton/how-apple-and-nike-have-branded-your-brain
https://wn.com/How_Apple_And_Nike_Have_Branded_Your_Brain_|_Your_Brain_On_Money_|_Big_Think
How Apple and Nike have branded your brain
Watch the newest video from Big Think: https://bigth.ink/NewVideo
Learn skills from the world's top minds at Big Think Edge: https://bigth.ink/Edge
----------------------------------------------------------------------------------
Powerful branding can not only change how you feel about a company, it can actually change how your brain is wired.
"We love to think of ourselves as rational. That's not how it works," says UPenn professor Americus Reed II about our habits (both conscious and subconscious) of paying more for items based primarily on the brand name. Effective marketing causes the consumer to link brands like Apple and Nike with their own identity, and that strong attachment goes deeper than receipts.
Using MRI, professor and neuroscientist Michael Platt and his team were able to see this at play. When reacting to good or bad news about the brand, Samsung users didn't have positive or negative brain responses, yet they did have "reverse empathy" for bad news about Apple. Meanwhile, Apple users showed a "brain empathy response for Apple that was exactly what you'd see in the way you would respond to somebody in your family."
----------------------------------------------------------------------------------
TRANSCRIPT:
NARRATOR: Coke is just soda. Tylenol is just acetaminophen. And Levi's are just jeans. Yet consumers go out of their way to select these specific brands over others.
AMERICUS REED II: An economist would say,"How is this possible, that a rational consumer would be willing to pay more for exactly the same thing?" We love to think about ourselves as rational. That's not how it works.
A very famous study done by colleagues at Duke University flashed either the Apple logo or the IBM logo to two randomized groups of participants.
NARRATOR: The study found that after being subliminally exposed to the Apple logo, compared to when you'd been exposed to the IBM logo, participants performed better on creative tasks.
AMERICUS REED II: And the argument is that Apple has been telling you this story over and over again, that Apple is the brand for hip, cool, fun, creative people.
NARRATOR: This is the true power of brands. They can influence our behavior in ways that extend way beyond the point of sale. So to what degree can the influence of brands wreak havoc on our ability to make rational spending decisions? This is your brain on money.
This is Americus Reed. He studies identity and marketing at the University of Pennsylvania.
AMERICUS REED II: When I make choices about different brands, I'm choosing to create an identity. When I put that shirt on, when I put those shoes on, those jeans, that hat, someone is going to form an impression about what I'm about. So if I'm choosing Nike over Under Armour, I'm choosing a kind of different way to express affiliation with sport.
The Nike thing is about performance. The Under Armour thing is about the underdog. I have to choose which of these different conceptual pathways is most consistent with where I am in my life.
NARRATOR: And once a consumer makes that choice, their relationship with a brand can deepen to the point where they identify with that brand like family. And once you identify with a brand, it can shape the way you behave.
AMERICUS REED II: And it's really interesting because they will also, if someone talks bad about that product, brand, or service, they will be the first to go out and defend. Why? Because an attack on the brand is an attack on themselves.
NARRATOR: Michael Platt is a professor of neuroscience, marketing, and psychology whose research demonstrates how our perception of brands influences our decisions.
MICHAEL PLATT: There's an idea in marketing, which is that we relate to brands in the same way we relate to people. It's like, "I love this brand," or, "I hate this brand." Of course, what people say can often be different from what's really going on in their heads.
So we thought, "Well, why don't we just ask the brain directly?"
NARRATOR: Michael and his team observed the brains of iPhone users and Samsung Galaxy users with an MRI machine while they heard good, bad, and neutral news about Apple and Samsung.
MICHAEL PLATT: Apple customers showed a brain empathy response toward Apple that was exactly what you'd see in the way you would respond to somebody in your own family.
NARRATOR: Strangely, Samsung users didn't have any positive or negative responses when good or bad news was released about their brand. The only evidence that Samsung users showed was reverse empathy for Apple news. Meaning if the Apple headline was negative, their brain reflected a positive response.
MICHAEL PLATT: You know, it really shows us that Apple has completely defined the market here. Samsung customers, it seems, from their brain data, are only buying Samsung...
To read the full transcript, please visit https://bigthink.com/singleton/how-apple-and-nike-have-branded-your-brain
- published: 27 Jul 2021
- views: 3524024
7:13
The MOST UNDERRATED Clothing Brands Right Now
Squarespace: https://squarespace.com/timdessaint
Use code “TIMDESSAINT” to save 10% on your first purchase of a website or domain.
Brands mentioned:
1. Merely ...
Squarespace: https://squarespace.com/timdessaint
Use code “TIMDESSAINT” to save 10% on your first purchase of a website or domain.
Brands mentioned:
1. Merely Made: https://bit.ly/3Y1i9OY
2. Abercrombie & Fitch: https://bit.ly/41bPn11
3. Our Legacy: https://c.klarna.com/al/8ffW/
4. Colorful Standard: https://bit.ly/3KMlbUf
5. King & Tuckfield: https://c.klarna.com/al/8ffY/
6. Lemaire: https://c.klarna.com/al/8ffc/
—
Music downloaded from Epidemic Sound: http://share.epidemicsound.com/tgVQ8
—
Shot with:
- Canon EOS R6: https://amzn.to/3AGD4OA
- Canon RF 24-70mm F2.8 L IS USM Lens: https://amzn.to/3U2r6FJ
—
FTC: This video is sponsored by Squarespace. Some of the links above are affiliate links, meaning that I will earn a small percentage of sales when you click through and make a purchase, at no additional cost to you.
https://wn.com/The_Most_Underrated_Clothing_Brands_Right_Now
Squarespace: https://squarespace.com/timdessaint
Use code “TIMDESSAINT” to save 10% on your first purchase of a website or domain.
Brands mentioned:
1. Merely Made: https://bit.ly/3Y1i9OY
2. Abercrombie & Fitch: https://bit.ly/41bPn11
3. Our Legacy: https://c.klarna.com/al/8ffW/
4. Colorful Standard: https://bit.ly/3KMlbUf
5. King & Tuckfield: https://c.klarna.com/al/8ffY/
6. Lemaire: https://c.klarna.com/al/8ffc/
—
Music downloaded from Epidemic Sound: http://share.epidemicsound.com/tgVQ8
—
Shot with:
- Canon EOS R6: https://amzn.to/3AGD4OA
- Canon RF 24-70mm F2.8 L IS USM Lens: https://amzn.to/3U2r6FJ
—
FTC: This video is sponsored by Squarespace. Some of the links above are affiliate links, meaning that I will earn a small percentage of sales when you click through and make a purchase, at no additional cost to you.
- published: 02 Mar 2023
- views: 358071
5:41
How to create a great brand name | Jonathan Bell
Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to crea...
Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name.
TEDArchive presents previously unpublished talks from TED conferences.
Enjoy this unedited talk by Jonathan Bell.
Filmed at TEDUniversity in 2016.
https://wn.com/How_To_Create_A_Great_Brand_Name_|_Jonathan_Bell
Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name.
TEDArchive presents previously unpublished talks from TED conferences.
Enjoy this unedited talk by Jonathan Bell.
Filmed at TEDUniversity in 2016.
- published: 14 Dec 2016
- views: 2927715